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According to Statista.com, there are 2.3 billion people worldwide using smartphones. Out of which 84% of them are running on the Android operating system. Each and every Android developer want their application to rank higher in Google Play Store. Before sending the application on Google Play Store, there is one question which every Android developer has in their minds’ “How will my app rank on the Google Play Store”. 

The most important thing is to develop the same exact application as we want to develop because this is the initial step and after that, you can optimize your application for better quality, performance, response time, and smoothness. 

Mobile app optimization helps in improving your mobile application to be in the top search. Moreover, getting downloads is much simpler if your Android app is ranked higher in Google Play Store. 

In this post, we will discuss some of the important steps for ranking your Android application in Google Play Store. 

Optimization of Keywords 

A keyword is one of the most important things when it comes to SEO and for ranking anything on top. You should choose the best keywords which are highly relevant so that users can easily find your application in the Google Play Store by typing that keyword. Moreover, you should not forget to add a keyword in the title of the application and the app description. You should always try to make a title using a single keyword, or you can make the use of some symbols for increasing the visibility of your app title. 

Targeting the Right Audience   

If you want to get the huge number of app users and downloads, then you have to find the location where your application will get a maximum number of downloads. 

Your target audience will vary according to various factors like the location of the users, the age of the users, and many other factors. Furthermore, for better response to the application, you have to work on finding your potential target audience. 

The Android apps which target their audience, get much better results then generalized application. 

User Experience, Reviews, and Ratings   

If your Android application is having good ratings on Google Play Store, then you are having a good chance of getting your application in the top charts. 

If your application is having 5-star ratings then chances of your Android application getting on top charts increases. Meaning that when your users are searching for the particular category for the app where your app is included then your application will be shown to the users on the top. 

Moreover, the feedback given by the users will help you in improving the next update of the application. 

Little Tweaking 

Before publishing your application on Google Play Store, you have to keep certain things in mind for optimizing your application and helping you to improve your app ranking in Google Play Store: 

App Title: You should make sure to use the keyword you have given to your app is relatable. By this, it will increase the visibility of your application in the search results. In addition, you should use the main keywords in your app title. 
App Description: Writing a small and robust app description in which you have to describe the working of your app. You should use focus keywords at least 3-4 times while writing the app description. Also, do not forget to use only 167 characters for the app description. 

App Store Optimization(ASO)  

ASO is almost similar to SEO(Search Engine Optimization). SEO means to rank your web page higher in search engines. In the same way, ASO means to improve the methods used for improving app visibility in top search results. 

If your app is in top charts, then chances for downloading your Android application gets higher. 

Graphics, Video, and Screenshots 

If we only talk about Google Play Store, there are plenty of applications and probability of finding your app similar to yours increases as well. 

If you want to increase the number of downloads of your app when users look at the app page, then make sure to integrate high-quality screenshots on each and every screen of the app and use the video for the describing the working of your application after it is downloaded. 

Things to Keep in Mind 

There are many things you should take care of in order to optimize your app in a proper way, and get on the top charts of Google Play Store: 

Links: If you are having a large number of internal links inside your app, then it will help in improving the rankings of your app page. 

Download Size of the App: If your smartphone is having limited memory storage, if your app size is small then there will be a lot of chances of getting installed by the users. The app size matters because if your app size is big then chances for uninstalling your app increases by some margin. Android app developers need to keep this thing in mind that they should upload the app which is smaller in size. 
Responsiveness:  Before uploading the app on Google Play Store you should make sure that it runs on all type of devices like tablets, smartphones, and other devices which are available in the market. If your app is compatible with all the devices, then there will be huge chances on getting top charts rankings on Google Play Store. 

Conclusion 

Things we have discussed above are definitely going to help you in increasing the ranking of your app on Google Play Store. Every Android app developer wants a maximum number of users and downloads for their app. However, there are very few developers who take care of these things. The developers who will work according to tips mentioned-above will get you the maximum number of downloads. Therefore, read this article carefully to get top charts ranking for your Android app.